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our Story

Where Innovative Design meets Exquisite Craftsmanship

Over the past decade, Purity Jewelry. Co, Ltd has built a reputation as one of the leading manufacturers and exporters of Fine Diamond and Colour Stone Jewelry.

The Founders of this company have a combined experience of 60+ Years in the Diamond, Colour Stone and Jewelry Industry.

With tremendous passion, resilience, and support of our clients Purity Jewelry is able to build on its mission, year after year, of being a global player in the Jewelry Industry.

Purity Jewelry Timeline

2007

December

Mrs. Anjana Kothari, develops her passion for designing and jewelry, working independently to create magnificent designs.

JULY

Mr. Poonam Kothari, already in the Diamond Trading business, sees potential in this vertical integration and invests in this business opportunity, as managing director.

2008
2009

July

Mr. Vikram Golechha, with his expertise of Colored Stones and Jewelry Marketing, joins the company as CEO.

October

The Company moves to a small premise in JTC, Thailand.

2009
2010

January

Purity Jewelry Co. Ltd is Founded and Established

November

To cater to growing requirements of clients in the Far East, Purity Jewelry establishes a marketing office in Hong Kong.

2012
2013

August

Purity Jewelry DMCC is established in Dubai, as a marketing arm, to satisfy the requirements of the clients in the region.

December

Purity Jewelry Co. Ltd expands its manufacturing capabilities and opens a small factory along the Chao Phyra River.

2013
2014

March

Purity Jewelry develops its European market by taking part in Baselworld.

June

Striving for continued growth, Purity Jewelry takes part in JCK Las Vegas to enter the North American market.

2015
2016

October

Purity Jewelry USA Inc. is established in New York, defining the company’s growing footprint.

October

Purity Jewelry USA Inc. expands its reach to the Latin American and South American market through taking part in the JIS Miami show.

2017
2018

August

Purity Jewelry (HK) CO.,LTD, moves to a larger space, which houses a B2B showroom, as its marketing expansion strategy in the Far East continues

February

Purity Jewelry Co., LTD, moves its manufacturing infrastructure to a larger premise at Thonburi, Bangkok. Housing over 150 Skilled Craftsmen, In – house design studio and B2B Client Showrooms.

2019

Infrastructure

Each one of our Jewelry Pieces is designed and crafted with passion.

Our in – house design studio enables our designers to constantly create designs that are parallel to the latest trends and cater to custom requirements of our clients. With over a 150 Skilled Craftsmen, we create elegant and exceptional jewelry.

With Strict and Stringent Quality Control protocols at every stage of the production process, we aim to maintain consistency with our creations while implementing processes that allow us to improve our production capabilities.

Our in – house B2B Showrooms allow our clients to visualize our creations as part of their collection, providing them with an additional level of confidence and satisfaction of working with us.

We are always at the forefront of innovation and advancement of this industry. We innovate with designs, production, and technology.

Our aim is to provide our clients with these innovations so they can grow and excel their businesses. We believe that we exist to not only serve our customers, but to be the manufacturing partner of each of our clients.

Marketing Reach

Purity Jewelry has Marketing offices in New York, Dubai, Hong Kong, this allows us to cater to clients in all regions around the world, and constantly provide them with excellent after – sales service.

BAngkok

Thailand

BAngkok

Thailand

8/1 Taksin-Phetkasem Rd., Bangyiruea Thonburi, Bangkok 10600, Thailand.

+662-466-4667

+662-466-4465

Hong kong

China

Hong kong

China

FLAT C, 5/F., ORIENTAL CENTRE 67-71 CHATHAM ROAD, SOUTH, T.S.T., KOWLOON, HONG KONG

+852 2348 9466

+852 2348 9994

new york

USA

new york

USA

580 5th Avenue Suite 903 New York, NY-10036-4701, USA

+1 917 261 5603

Dubai

United Arab Emirates

Dubai

United Arab Emirates

Unit No:2314, DMCC Business Centre Level No. 1, Jewellery & Gemplex 3 Dubai, United Arab Emirates

+971 55 720 9099

Sourcing Network

Purity Jewelry has associate sourcing offices in Antwerp, Mumbai, Jaipur, Chanthaburi, Sri Lanka, Hong Kong and Ramat Gan, Israel. This allows us to source Diamonds and Coloured Stones at Competitive prices and provide cost – saving opportunities to our clients.